The project includes upgrading the central bridge and connecting it to the express lanes system of Highway 20. The company is responsible for community relations and coordinates activities with many stakeholders affected by the work and traffic arrangements including Ramat Gan residents, Stock Exchange complex employees, Park Tzameret residents, Savidor train station users, drivers, pedestrians and more. The company operate informationally in the changing project phases including advancing project branding and image in the field, directional signage, responding to inquiries, formulating explanatory materials, coordination with authorities and business managements and more