The new Ben-Gurion Center will constitute a physical and ideological infrastructure for outstanding work in the fields of Israeli education, society, values, and the state. David Ben-Gurion's dedication and actions—often unconventional and against all odds—will serve as inspiring examples for contemporary initiatives and achievements having a positive impact on society and the state. The center will be built in the heart of Tel Aviv, on Ben-Gurion Boulevard next to the historic home of David and Paula Ben-Gurion, which currently serves as a heritage center open to the public. The company's team, in collaboration with the content team, which includes a historian, an art curator, and an educator, is leading the development of the strategy, content model, and operation of the future center. In addition, the team is managing the urban planning as well as the planning of the new building designed by Efrat-Kowalski Architects.