Community Sphere
Ofnidan
Scope of Work
  • Strategy
  • Execution
  • Production
  • Branding
  • Management
The company oversees all aspects of the project's public and community relations, user experience, communication and interfaces with partners, authorities, residents, and business owners.
The Ofnidan project, with approximately 100 kilometers of paved bike paths throughout the Gush Dan–Tel Aviv metropolitan area, will provide commuters with an alternative to the daily traffic jams. A network of eight routes—from Rishon LeZion in the south, Herzliya in the north, and Rosh HaAyin, Petah Tikva, and Yehud-Monson in the east—will pass by employment centers, academic institutions, and points of interest on the way to the Tel Aviv metropolitan center. The project introduces a new cycling standard that allows continuous, pleasant, and safe cycling—wide, two-way paved bicycle lanes (3.5 m) and adjacent sidewalk (2.5 m)—while ensuring separation between pedestrians, cyclists, and vehicles. The planning includes comprehensive attention to cyclists’ road needs, including lighting, first-aid stations, refreshment stops, and clear signage. The project also emphasizes community ties and creating relevant communities during the planning and implementation stages. The company is steering the project in all aspects of public and community relations, user experience, communication, and interfaces with partners, authorities, residents, and business owners. A company team is present on the ground during all stages of implementation providing quick and optimal response to residents, users, and implementation teams.

Lead Team

    • Dvir Katz
    • Yordan Haberfeld
    • Yaron Zlot
    • Mika Tal-Chen