The rural village of Rosh Pina is a tourist gem in the north of the country. In order to formulate a current and accurate tourism product, the Rosh Pina Regional Council approached the company with the aim of having it lead a plan to promote the village's tourism strengths. The company prepared a master plan for the development of tourism in the locality, which was based on principles including connecting the historic site and commerce at the entrance to the village, and connecting the local tourism and the early years of the village. The plan proposed a multi-phased operation based on spatial actions in the short term, the use of buildings for preservation in the medium term, and promotion of urban planning and statutory regulation of traffic in the public space, all while formulating the local story and enriching the village’s tourist content. The proposed actions were formulated through a public participation process.