At the height of a development surge, the management of the Schwartz/Reisman Centers for Science Education Foundation approached the company to formulate a positioning strategy. The initiative addressed organizational changes, activity expansion, and opening to new regions and audiences throughout the country. The work included defining distinctive visual principles expressing strategic messages, formulating a unified and consistent yet flexible and diverse visual system, developing a brand book, prototypes for applications, and characterizing a comprehensive website. Beyond the branding and renewal process of the centers network, the company led the planning and design of a new website that centralizes all foundation activities nationwide and exposes different audiences to diverse activities through accessible and clear means. Additionally, the branding addressed signage elements in campus spaces and buildings