For three years, the company partnered with the Herzliya Municipality on the City Center Renewal project. The work included initiating content and cultural activities in the urban space and establishing collaborations with urban anchors such as the Herzliya Cinematheque, the Herzliya Ensemble, the Municipal Theater, and the Municipal Library. In addition, it initiated and oversaw development and landscaping work utilizing unused spaces in the city, as well as consulted on image, content and community relations, branding and positioning of the area, and collaborations in the fields of culture and higher education. The project also included supporting business owners in expanding and renovating their businesses, as well as promoting entrepreneurship and support of businesses in collaboration with the School of Business Administration at the Interdisciplinary Center Herzliya. The company maintained oversight with all municipal authorities.