The Wine Park Plan is a significant strategic plan that has been promoted for years by the Zichron Yaakov Local Council and the Israel Land Authority, and it includes residential areas, tourism, a park, and more. The company’s operations were coordinated with the park management's existing work plan, with an emphasis on promoting branding, marketing tenders, developing new anchors, and an annual activity plan. The company formulated a concept for initial branding and awareness positioning of the park in the national tourist spaces, as well as prepared a program of uses and a programming review for the project, which included recommendations for substantial changes to the original plan.