To strengthen its economy and branding, the Yeruham Local Council approached the company to prepare a plan for the creation of tourist attractions in the city. The company regularly consulted on branding, building development, and planning and producing various content events. The plan included strategic business development support, including branding, upgrading, and connecting with consultants and experts in various fields, as needed. The plan was included in the “City in the Heart of a Park” plan for the restoration of Yeruham Park, and involved site management until the establishment of a local management company—the Yeruham Economic Company. The work also included recruiting strategic government partners and raising funds from abroad for investment in the projects, assistance in promoting economic projects, and support of the historic commercial center.