Ariel Sharon Park, located on the Hiriya Landfill, is one of the most important and fascinating landscape and spatial development projects undertaken in Israel. During its construction, the company provided strategic and financial services for the park's establishment process and its positioning to the public. The company guided the groundwork development and the formulation of policy for the use of the park areas, including management of specific development projects in the park, coordination of consulting teams to complete the park's readiness for visitors, and the planning and implementation of the operating model. The company also led a branding and positioning program to raise awareness, an activity program with private and commercial events as well as events open to the public, and provided ongoing consulting services in the field of marketing in preparation for the park's opening to the public.