Kibbutz Hatzerim west of Beersheba is known for its Air Force Museum, which is a significant attraction. Hatzerim Park is a joint initiative to establish an attractions, entertainment, and recreation complex focusing on motor sports activities. Support included a plan for launching the planning phase, a proposal for creating a project management office, and formulation of a master plan. The company also prepared an activities plan for the park areas, developed a comprehensive program of unique activity complexes, and proposed an initial branding and marketing process.