Tel Aviv Port, the first Jewish port, was established in 1936 in response to the blocking of Jaffa Port to the Jewish Yishuv (pre-state Israel), and closed down in 1965. In 2002, the restoration and development of the neglected port began with the vision to redesign it as an urban hub for culture and recreation. The port complex would be reconnected to the city as a cultural and entertainment space serving a variety of audiences. Ran Wolf, the VP of Development and Deputy CEO at the port, led the renewal plan, which involved formulating a concept and vision, building an economic model, investment in infrastructure and content, and development of the public sphere, including approval of a new urban plan. Reframing Tel Aviv Port as a cultural and leisure tourism hub included extensive urban planning, an architectural competition for the port’s rehabilitation and ongoing management, preparation of tenders, support for entrepreneurs, drafting long-term contracts, management of commercial and tourist business development, and marketing of the commercial real estate. In addition, cultural, music, and sports activities were initiated in the port complex along with community outreach to the area’s inhabitants and long-time local residents.