The Appleseeds Association has been working since 2000 to reduce the digital divide and change the reality of life in Israel, especially in the digital periphery. In 2021, the association held a festive ceremony at the President's residence, in preparation for which it sought to summarize twenty years of activity as well as prepare a vision and call to action for the next twenty. The company assisted the association in the process of formulating the vision, which included background discussions and research, a professional conference, and a multi-sector roundtable. The process led to the writing of the document “Israel 2040: Bridging the Digital and Social Gaps in Israel.” In addition to formulating the document, the company produced its submission to the President through specially filmed videos, as well as a unique artistic collaboration that was presented at the President's residence. The company's team also assisted with production of the ceremony in the presence of the President of the State of Israel and his wife, senior members of the association and senior industry figures.